Reproduced from 10/14/10 Recource Recycling Electronic Newsletter:
The Federal Trade Commission is taking square aim at greenwashing with new proposed guidelines on the proper use of degradability, compostability, recyclability and recycled-content claims in product marketing. The agency's guidelines were first issued in 1992 to assist marketers in providing truthful information about their products and were last amended in 1998. At that time, most companies did not actively label or promote their products as "recyclable," "compostable," or "degradable" and the current guidelines do not include sections on these topics. The update specifically targets many plastic products and has been prompted by ongoing consumer confusion and controversy over some product claims.